Episode 41

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Published on:

21st Apr 2023

Stephanie Mertz, CTO and Founder of Eisen, Is Making Sure Your Fintech Assets Do Not Go to the State.

Stephanie Mertz, CTO and Founder, Eisen comes on the Pipeline Superheroes to discuss escheatment and what it means for the FinTech operator and consumer.

Escheatment refers to the process of turning custody of abandoned assets or accounts over to a state authority.

We have a wide-ranging conversation including the following topics:,

  • Leveraging partnerships to build out a service–provider solution as well as business development
  • Being a technical founder and having to learn how to do ‘doing’ before ‘building’
  • Detecting marketing pull within the fintech community

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

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About the Podcast

Pipeline Superheroes
Everything you need to know to create reliable revenue for B2B SaaS
"Pipeline Superhero" is a SaaS interview-style podcast that features successful sales and marketing professionals who share their expertise on how to build and manage a high-performing sales pipeline. Each episode focuses on a different aspect of pipeline management, including lead generation, qualification, nurturing, and closing, and features in-depth interviews with industry leaders who provide valuable insights, tips, and tactics for boosting pipeline performance. Whether you're a sales manager, marketer, or business owner, "Pipeline Superheroes" is the go-to resource for learning the latest strategies and techniques for creating and maintaining a pipeline that drives growth and success. Listen in and join the ranks of the sales pipeline superheroes!

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Grant Cohen