Episode 1

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Published on:

15th Feb 2023

001 Luke Hohmann and How to Scale a B2B SaaS Business With the Value Exchange Model

In the first episode of the Pipeline Superhero podcast, Luke Hohmann, Chief Innovation Officer of Applied Frameworks and three-time published author, comes on to speak about his newest work: Profit Streams.

Luke & Grant also discuss:

  1. How customer pricing strategies reveal company values
  2. The imperative of an evolving pricing strategy
  3. How to properly test a marketing strategy

Check out Luke here: https://www.linkedin.com/in/lukehohmann/

Check out the book here: https://profit-streams.com/

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About the Podcast

Pipeline Superheroes
Everything you need to know to create reliable revenue for B2B SaaS
"Pipeline Superhero" is a SaaS interview-style podcast that features successful sales and marketing professionals who share their expertise on how to build and manage a high-performing sales pipeline. Each episode focuses on a different aspect of pipeline management, including lead generation, qualification, nurturing, and closing, and features in-depth interviews with industry leaders who provide valuable insights, tips, and tactics for boosting pipeline performance. Whether you're a sales manager, marketer, or business owner, "Pipeline Superheroes" is the go-to resource for learning the latest strategies and techniques for creating and maintaining a pipeline that drives growth and success. Listen in and join the ranks of the sales pipeline superheroes!

About your host

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Grant Cohen