Episode 23

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Published on:

30th Mar 2023

023 Mike True Is Using Probabilistic Attributional Models to Blitzscale DTC Brands

In this episode of Pipeline Superheroes, Grant and Keegan are joined by Michael True of Prescient AI. 

Founded by Mike True and Cody Greco, Prescient AI is developing a marketing simulation and prediction platform with artificial intelligence-powered tools that help eCommerce and direct-to-consumer companies more accurately forecast demand and optimize marketing efforts to target their most valuable customers

In This Episode, You’ll Learn:

  • Limitations Of Pixel-Based Ad Platforms: Moving Beyond Clicks
  • Data-Driven Decision Making: Triple Whale As A Potential Solution
  • Valuations In Venture Capital: Strategies And Lessons Learned


I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

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About the Podcast

Pipeline Superheroes
Everything you need to know to create reliable revenue for B2B SaaS
"Pipeline Superhero" is a SaaS interview-style podcast that features successful sales and marketing professionals who share their expertise on how to build and manage a high-performing sales pipeline. Each episode focuses on a different aspect of pipeline management, including lead generation, qualification, nurturing, and closing, and features in-depth interviews with industry leaders who provide valuable insights, tips, and tactics for boosting pipeline performance. Whether you're a sales manager, marketer, or business owner, "Pipeline Superheroes" is the go-to resource for learning the latest strategies and techniques for creating and maintaining a pipeline that drives growth and success. Listen in and join the ranks of the sales pipeline superheroes!

About your host

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Grant Cohen