Episode 38

full
Published on:

13th Apr 2023

038 Mark Josephson of Castiron on How to Create a Moment of ‘Zen’ for Clients

Mark Josephson, Founder and CEO of Castiron, comes on the Pipeline Superheroes podcast to talk through his entrepreneurial journey in NYC and how his platform helps small businesses focus on making great food.

Castiron is a mission-driven e-commerce company that elevates how independent kitchen-based creators sell to their customers and provides them with resources and community to support their whole business.

In this episode we cover:

  • How the diversity of industry in NYC cross-polinates thoughts and impact entrepreneurship
  • How to create a ‘moment of zen’ for your clients
  • Leveraging content + community to scale marketing with a sustainably low CAC


I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

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About the Podcast

Pipeline Superheroes
Everything you need to know to create reliable revenue for B2B SaaS
"Pipeline Superhero" is a SaaS interview-style podcast that features successful sales and marketing professionals who share their expertise on how to build and manage a high-performing sales pipeline. Each episode focuses on a different aspect of pipeline management, including lead generation, qualification, nurturing, and closing, and features in-depth interviews with industry leaders who provide valuable insights, tips, and tactics for boosting pipeline performance. Whether you're a sales manager, marketer, or business owner, "Pipeline Superheroes" is the go-to resource for learning the latest strategies and techniques for creating and maintaining a pipeline that drives growth and success. Listen in and join the ranks of the sales pipeline superheroes!

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Grant Cohen