Episode 18

full
Published on:

22nd Mar 2023

018 Zachary Kromkowski Used Very Specific Content Marketing to Build the Right Narrative

  • How to rebuild a vertical saas product from bigger competitors
  • How to change narrative around a market through very specific content marketing.
  • Why to build a product advisory board to facilitate the progress of your vision.

Listen for free

Show artwork for Pipeline Superheroes

About the Podcast

Pipeline Superheroes
Everything you need to know to create reliable revenue for B2B SaaS
"Pipeline Superhero" is a SaaS interview-style podcast that features successful sales and marketing professionals who share their expertise on how to build and manage a high-performing sales pipeline. Each episode focuses on a different aspect of pipeline management, including lead generation, qualification, nurturing, and closing, and features in-depth interviews with industry leaders who provide valuable insights, tips, and tactics for boosting pipeline performance. Whether you're a sales manager, marketer, or business owner, "Pipeline Superheroes" is the go-to resource for learning the latest strategies and techniques for creating and maintaining a pipeline that drives growth and success. Listen in and join the ranks of the sales pipeline superheroes!

About your host

Profile picture for Grant Cohen

Grant Cohen