Episode 19

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Published on:

22nd Mar 2023

019 Annie Tsai of Interact and How to Recession Proof Your B2B SaaS Revenue

Annie Tsai, a woman of many impressive hats: COO of Interact, Part-TIme partner at the House Fund, and Head of Community at Moms in Tech, comes on the Pipeline Superheroes podcast to discuss the concept of recession-proofing revenue in B2B SaaS companies.

We also discuss

  • importance of optimizing all aspects of the revenue cycle, including customer success, account management, support, self-service, and product.
  • Her experience at Interact as a bootstrapped company that has focused on organic SEO and content marketing to drive growth. 
  • The value of building a community around a brand or product to create connections with customers and provide user-generated content. 

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

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About the Podcast

Pipeline Superheroes
Everything you need to know to create reliable revenue for B2B SaaS
"Pipeline Superhero" is a SaaS interview-style podcast that features successful sales and marketing professionals who share their expertise on how to build and manage a high-performing sales pipeline. Each episode focuses on a different aspect of pipeline management, including lead generation, qualification, nurturing, and closing, and features in-depth interviews with industry leaders who provide valuable insights, tips, and tactics for boosting pipeline performance. Whether you're a sales manager, marketer, or business owner, "Pipeline Superheroes" is the go-to resource for learning the latest strategies and techniques for creating and maintaining a pipeline that drives growth and success. Listen in and join the ranks of the sales pipeline superheroes!

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Grant Cohen