Episode 26

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Published on:

6th Apr 2023

026 Nicholas Freund, Founder and CEO of Workstream.io, on Building a New Category — Data Knowledge Management and Empowering Analytics Teams

Nicholas Freund, Founder and CEO of Workstream.io comes on the Pipeline Superheroes podcast to discuss his new venture.

Workstream’s mission is to empower every team to make better decisions.

Workstream unifies the workflow of complex, analytical projects allowing those teams to streamline collaboration, better orchestrate their projects, and power better business results.

We chat about

  • How to create a center for excellence in data and analytics
  • When a startup should invest in BI/analytics function
  • The most underrated metric: that SaaS companies should measure 


I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

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About the Podcast

Pipeline Superheroes
Everything you need to know to create reliable revenue for B2B SaaS
"Pipeline Superhero" is a SaaS interview-style podcast that features successful sales and marketing professionals who share their expertise on how to build and manage a high-performing sales pipeline. Each episode focuses on a different aspect of pipeline management, including lead generation, qualification, nurturing, and closing, and features in-depth interviews with industry leaders who provide valuable insights, tips, and tactics for boosting pipeline performance. Whether you're a sales manager, marketer, or business owner, "Pipeline Superheroes" is the go-to resource for learning the latest strategies and techniques for creating and maintaining a pipeline that drives growth and success. Listen in and join the ranks of the sales pipeline superheroes!

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Grant Cohen